The Toy

Hasbro and Discovery Plan Channel Based on Toy Brands
Heightening the competition among cable television channels for children, Hasbro and Discovery Communications plan to jointly reformat a channel with programs based on G.I. Joe, My Little Pony and other classic toy brands.

The venture, announced Thursday, reflects Hasbro’s efforts to turn its toys into multimedia brands and Discovery’s attempts to wring more money from its cable channels...


Playing With The Toy Makers
Mattel and Hasbro look good to go, but Jakks Pacific could give bulls a nasty jolt.
This summer is going to be the summer of the toy maker.

With such earth-shaking movies as X-Men Origins: Wolverine, Transformers: Revenge of the Fallen, and G.I. Joe: The Rise of Cobra all slated to hit the silver screen this summer, the toy manufacturers are going to be having a field day with the sales that will follow what could be a blockbuster summer...

Click on the link to view the souce!

Custom Search